The cost of a WordPress website in Romania in 2026 ranges from 300 EUR to over 15,000 EUR, depending on exactly what you’re buying. The difference isn’t always quality, but what you get for that money. This guide explains exactly what determines the price, what to ask for before signing a contract and how to avoid the common traps.
If you’ve already received quotes and don’t know how to compare them, or if you want to understand why the same category of website has such different prices from one agency to another, keep reading.
What types of WordPress websites exist and how much does each cost
Not all WordPress websites are the same. Before we talk about concrete prices, you need to know which category your project falls into.
Simple presentation website — 3 to 7 pages, no complex features, no store. Ideal for small businesses, freelancers or professionals who need a decent online presence. Indicative price: 500 – 1,500 EUR.
Mid-size presentation website — 8 to 20 pages, a blog, an advanced contact form, animations, custom sections. Suitable for agencies, medical practices and service companies with several departments. Indicative price: 1,500 – 4,000 EUR.
WooCommerce online store — a variable number of products, courier integrations, invoicing, online payments (card, cash on delivery, installments). Indicative price: 1,500 – 10,000+ EUR, depending on complexity.
Custom platform or web portal — applications with authentication, dashboards, marketplaces, booking systems. The price starts at 5,000 EUR and has no fixed ceiling.
What affects the price of a WordPress website
When two agencies give you completely different prices for the same type of website, it doesn’t mean one is ripping you off and the other is fair. It means they deliver different things. Here are the factors that determine the final price.
Custom theme vs. purchased theme
A theme bought from ThemeForest costs 40-80 USD. Customizing it adds another 200-500 EUR. The result looks good at first glance, but it comes with bloated code, features you never use and clear limitations when you want to change something specific.
A custom theme built from scratch, exactly to your requirements, costs more at the start. In the long run it is faster, easier to maintain and doesn’t depend on updates from a developer you don’t know. At Nexium Web we work exclusively with custom themes for clients who want real performance.
Number of pages and sections
Every additional page means design time, development time and content writing time. A services page with 6 types of services, each with its own detailed section, is not the same thing as a simple page with a list.
Special features
Advanced forms, quote calculators, booking systems, integrations with external CRMs, product filters, multilingual support — each one adds hours of work. When you ask for a quote, specify exactly what you want the website to do, not just how you want it to look.
Content
Many clients underestimate this aspect. If the agency has to write the texts, take photos, create graphics or edit videos, the cost goes up significantly. If you come with the content ready, the price goes down.
SEO and technical optimization
A website delivered without basic technical SEO is a website that won’t be found on Google. Schema markup, loading speed, URL structure, meta tags — all of these have an implementation cost. Some agencies include them, others charge separately or don’t do them at all.
Real prices in Romania in 2026: what you’ll find on the market
The Romanian web development market is fragmented. You’ll find freelancers who charge 300 EUR for a complete website and agencies that charge 8,000 EUR for the same type of project. Both extremes exist for clear reasons.
Under 500 EUR — usually a purchased theme installed with a little customization. It works at first, but you’ll pay later for its limitations. It’s not a bad solution for a small budget, but you need to know exactly what you’re buying.
500 – 1,500 EUR — the zone of serious freelancers and small agencies. You can find good work here if you check the portfolio and ask for references. The risk is availability and long-term support.
1,500 – 4,000 EUR — the zone of mid-market agencies. You usually get a clear process, a contract, specifications, testing and post-launch support. Quality varies a lot.
4,000 – 10,000+ EUR — agencies with dedicated teams, mature processes and documented deliverables. Suitable for companies that truly depend on their website for sales.
Recurring costs many people ignore
The initial price of the website isn’t the only cost. Before you sign, also ask what you’ll keep paying for.
Hosting — 5 to 100+ EUR/month depending on performance. Cheap hosting means a slow website. A slow website means weaker positions in Google and visitors who leave before reading anything.
Domain — 10-15 EUR/year for a standard .ro or .com.
Maintenance — WordPress, theme and plugin updates, backups, security monitoring. Some agencies offer monthly packages of 50-150 EUR. Others bill by the hour. If you do no maintenance at all, the website becomes vulnerable over time.
SSL — the HTTPS certificate. Free through Let’s Encrypt on most serious hosting providers. Check that it’s included.
Premium plugins — if your website uses plugins with an annual license (advanced forms, premium SEO, backup, security), add 100-300 EUR/year to the budget.
How to compare quotes correctly
When you have several quotes in front of you, don’t compare them by total price alone. Ask each agency the following questions.
First, ask to know exactly what you’re getting: number of pages, included features, who writes the content, who does the design, what the feedback and revision process looks like.
Ask about ownership of the code and the design. After delivery, is the WordPress theme yours? Do you have full access to the files and the database? Some agencies keep control to keep you dependent on them.
Ask for information about speed and technical SEO: what PageSpeed score they guarantee, what schema markup they implement, what the URL structure looks like.
Clarify post-launch support: how long you get free support after delivery, what the price of additional hours is, what happens if a security issue appears.
Common mistakes when buying a WordPress website
The first mistake is choosing based on price alone. A 400 EUR website that doesn’t generate a single customer is no cheaper than one that brings in 5 new customers a month.
The second mistake is not asking for a brief or a technical specification before the quote. A serious agency asks you questions about your business, target audience, goals and competitors before writing any number. If you receive a quote without these questions, either the agency will deliver something generic, or it hasn’t understood what you need.
The third mistake is ignoring the portfolio. Ask to see delivered websites, check them on your phone, test their speed with PageSpeed Insights and look at how they appear on mobile. If the websites in the portfolio are slow or look bad on a phone, yours will be the same.
The fourth mistake is not clarifying who owns the domain and the hosting. There are cases where the agency registers the domain in its own name. When the client wants to leave, they have trouble recovering their own domain.
How much a WordPress website costs at Nexium Web
At Nexium Web we build custom WordPress themes, with no purchased templates and no bloated code. Every project starts with a conversation about your goals, not with a list of fixed prices.
A custom presentation website starts at 800 EUR, and a WooCommerce store at 1,500 EUR. The final price depends on complexity, content and specific features. For custom solutions — plugins, API integrations, automations — we work on request after a technical analysis of the project.
If you want to know exactly how much your project will cost, send us a message through the contact page. We reply on the same business day with the questions needed for an accurate quote.
Frequently asked questions
How much does a simple presentation website cost in Romania in 2026?
A presentation website with 5-7 pages costs between 500 and 1,500 EUR from a serious freelancer or a small agency. If you want a custom theme, technical SEO included and post-launch support, the realistic budget is 800-2,500 EUR at a mid-market agency. At Nexium Web, custom presentation websites start at 800 EUR.
How much does a WooCommerce online store cost?
A basic WooCommerce store with 50-200 products, card payments and courier integration starts at 1,500 EUR. Stores with hundreds of products, advanced filters, ERP integrations or subscription systems can reach 8,000-15,000 EUR or more.
Is it cheaper to buy a ready-made theme?
Initially yes, a ThemeForest theme costs 40-80 USD. But customization, maintenance and long-term limitations can cost more than a custom theme from the start. It depends on how much you want to customize and how fast you want the website to grow.
What do I pay monthly after the website is launched?
Typical recurring costs are: hosting (10-80 EUR/month), domain (10-15 EUR/year), optional maintenance (50-150 EUR/month) and any plugin licenses (100-300 EUR/year). The monthly total for a simple, well-maintained website is usually between 20 and 100 EUR.
How do I know the agency is serious and won’t disappear after payment?
Ask for a written contract with clear specifications, check the portfolio and call 1-2 existing clients. A serious agency has an office or at least a verifiable presence, answers technical questions quickly and doesn’t ask for the full amount before starting work. Payments in installments tied to deliverables are the correct standard.
Conclusion
The cost of a WordPress website in Romania in 2026 isn’t a fixed number. It’s the result of the decisions you make: what type of website you need, which agency you choose, how much content you produce yourself and which features are truly necessary for your business right now.
The realistic minimum budget for a website that looks professional, loads fast and can be found on Google is around 800-1,000 EUR for a custom theme. Below that amount you can find something functional, but with clear compromises on code quality, speed and support.
If you’re at the stage of asking for quotes, do it with a clear brief. You know best what your business does, who your customers are and what action you want visitors to take when they land on the website. The better you explain, the more accurately the quote you receive will reflect what you need. You can start the conversation with us directly at nexium.ro/contact.
Nexium builds custom WordPress websites, online stores and digital solutions for businesses in Romania.
Was this article helpful?
Thanks for your feedback! 🙏